TikTok ad testing
Monthly · no minimum term$899Per month
We run your TikTok ads.
- Set up and manage ads each day
- Test ads every week
- Use written rules for budget changes
- Send a weekly report
OlsenMarketing Services
TikTok ad management for companies that sell products
Find out why your TikTokads aren’t selling.
We manage TikTok campaigns and test one change at a time. We show you what worked, what failed, and what to try next. If ads are not the problem, we will tell you.
You run the business.
We run the TikTok ads.
This is an example. It is not client information.
Most people who see an ad do not buy.
That is normal. The important part is knowing why. We find where people lose interest, from the opening to checkout.
People see the ad
Skipped
Watched but weren’t interested
Were interested but chose not to buy
Bought
This is an example, not a real result. Your real numbers may be different than this example.
Find the problem before you overspend.
We check each possible cause in order and change one thing at a time. If the store page is the problem, we will say so.
1. Attention
Do enough people watch?- If not, the opening needs work.
- Test new openings before changing the budget.
2. Message and offer
Do viewers click?- If not, the reason to buy may be unclear.
- Test the claim, proof, and offer.
3. Store
Do visitors buy?- If not, the problem happens after the click.
- Check the page, price, shipping, and customer trust.
This is an example. Your account decides what we test next.
We report three things each week.
Ad spending
Where the money went- We show what each campaign and ad idea spent.
Tests running
What is running now- We show each live ad idea and its progress.
Changes made
Every change is recorded- We record each change, its date, and its reason.
We test one idea at a time.
We follow the same four steps each week.
01
Read customer feedback
We read reviews, comments, and customer support messages.
02
Plan one test
We choose one idea and decide what success looks like before testing it.
03
Run and measure
We compare the result with the goal we set.
04
Decide
We increase, continue, replace, or stop the test.
Setting the goal first keeps us from making excuses for a bad result.
Why each product is tested
Each product gets different results.
We test twelve ad ideas for each product. Different products get different results, so we do not copy another company’s winning ads.
In this example, two products share no successful ad ideas.
Different products need different advertising strategies.
Choose a product type to see its first test. We choose a different starting point for each product.
Beauty: show the change
0:000:03 · the change lands
First, show the change. Show it within three seconds.
Gadgets: show the product working
0:000:03 · working on screen
Show the product working within three seconds.
Wellness: check each claim
We check wellness claims before filming.
Home: show the result in the room
Show the room after the product solves the problem.
Ad costs and total profit
Lower ad costs do not always mean more profit.
More ads can bring in more customers. More customers can mean more profit, even when each sale costs more.
How we measure results
We compare TikTok’s report with your business records.
TikTok’s report helps us manage the campaign. Your records show whether the business made money. We check both before spending more.
A short weekly report
Each week, we explain what happened, what we changed, and what comes next. If a test failed, we say so.
You run the business. We run the TikTok ads.
You manage
Your side of the business- Product, prices, and profit from each sale
- Stock and order delivery
- Online store
- Customer service
Olsen Marketing Services manages
Our side of the work- Campaign strategy and ad testing plan
- Campaign setup and budget
- Results and record checks
- Decision records and reports
TikTok controls
Nobody can control this- Who sees each ad
- TikTok’s reported numbers
- Ad rules and reviews
- How TikTok decides which ad caused a sale
TikTok controls ad delivery. We cannot guarantee results.
Our 2 pricing options.
TikTok ads and video production
Monthly · no minimum term$1,299Per month
Includes ad management and product videos.
- Everything in TikTok ad testing
- Creators in our network film your product
- Ad planning and production
- Compare TikTok’s report with your business records
The listed price covers our work. You pay the ad budget, video makers, and other filming costs separately. Full service terms.
Start with a TikTok ad review.
We review your account, ads, costs, and sales. Then we send our findings and a first test plan. If ads are not the problem, we will say so.
01
Review
We check the account, ads, costs, and sales.
02
Findings
We list the problems that are costing you the most money.
03
Test plan
We explain what to test first and what a good result looks like.
04
Start
We begin after you approve the plan.
Results are not guaranteed.
The examples below show the same eight points.
Eight examples
What we report each week
We report three things each week.
Ad spending
Tests running
Changes made
Example 1
Where people stop.
Fifty people see the ad. The animation splits them into four groups: the ones who skipped, the ones who watched but were not interested, the ones who clicked but did not buy, and the two who bought.
This is an example.
Where people stop
50
People who see the ad
50
People who see the ad
32
Skipped
Problem: the opening
18
Watched
12
Watched but weren’t interested
Problem: proof
6
Interested
4
Were interested but chose not to buy
Problem: offer or store
2
Bought
Everyone who stopped is still on the page.
Of fifty people who see the ad, thirty-two skip it, twelve watch but are not interested, four are interested but choose not to buy, and two buy. Every group stays visible and is labelled with where it stopped.
This is an example, not a real result. Your real numbers may be different than this example.
Example 2
Review order.
This is the order we check things in. Each question has a yes answer and a no answer, and the animation follows both. Every path ends in one clear thing to fix.
Review order
Why are sales low?
Do enough people watch?
No
Opening
The first seconds do not hold attention. Test new openings before changing the budget.
Yes
Do viewers click?
No
Message and offer
People watch but do not act. Test the claim, proof, and offer.
Yes
Store
The problem happens after the click. Check the page, price, shipping, and customer trust.
This is an example. Your account decides what we test next.
Every branch ends in something you can do.
A set of questions starting from low sales. Each question splits into a yes and a no answer, and every answer ends in a specific action.
This is an example. Your account decides which answer applies.
Example 3
Compare spending andtotal profit.
Two made-up businesses are compared. The one that spends less looks better on every number at first. Then the profit stacks up, and the one that spent nearly ten times as much ends with more than twice the profit.
Compare spending and total profit
Business B looks better on every number here.
It looks like the cheaper ads are better.
That's the trap.
Business A spent nearly ten times as much and made more than twice as much.
Two made-up businesses side by side. Business B spent $1,500, got 150 customers and made $3,000. Business A spent $14,000, got 700 customers and made $7,000. Business A’s stack of money is more than twice as tall.
This is a made-up example, not client data. Both businesses make $30 from each sale before paying for ads.
Example 4
Ad idea results.
The same twelve ad ideas run on two different products. Each bar grows while an idea spends, and it stops when the idea fails. By the end, each product has three ideas that worked, and none of them are the same.
Ad idea results
Product A · $34 skincare serum
people buy it again
Product B · $89 kitchen tool
people buy it once
Day 4 · First check
Day 4 · First check
Day 12 · Second check
Day 12 · Second check
01
Problem before product
02
Product shown first
03
Side-by-side comparison
04
Demonstration, no speaking
05
Before / after
06
Founder speaking
07
Price message
08
Bundle offer
09
One concern answered
10
Result shown first
11
Daily use
12
Unboxing
4
4
8
8
12
12
16
16
← Days
Days →
Same ad idea. Opposite result.
Same twelve ad ideas · same budget · both products
Ad ideas stopped on day 4 · 18–21% of budget spent
Product A
Product B
Ad ideas tested
12
12
Days to first answer
4
4
Ad ideas stopped
9
9
Budget spent on stopped ideas
18%
21%
Budget behind successful ideas
82%
79%
Successful ad ideas kept
3
3
Successful ad ideas in common
0
Same twelve ad ideas, two products, no successful ideas in common.
Twelve named ad ideas tested on two products. Six are stopped on day four and three more on day twelve for each product. Three succeed for each, and none of the successful ideas are shared.
This is a made-up example with two example products. Budget figures are shares, not real amounts.
Example 5
Weekly work.
Four steps run in a loop. We read customer feedback, plan one test, run and measure it, then decide what to do next. The animation draws the loop because the work starts again every week.
Weekly work
Station 01
Read customer feedback
What buyers say, question, and compare. Real input, not guesses.
Station 02
Plan one test
Each ad idea is written down as a reason it should work, before filming.
Station 04
Decide
Increase, continue, replace, or stop, using the rule set before launch.
Station 03
Run and measure
Clean setup, enough budget to learn, and one question per test.
Every week
We keep learning
Anyone can change a budget. The work is knowing which change to make.
Four steps in a fixed loop: read customer feedback, plan one test, run and measure, then decide. The decision step splits into increase, continue, replace or stop, and feeds back into the first step.
This is an example. The steps stay the same; the decisions do not.
Example 6
Compare TikTok’s report withyour business records.
Two receipts are drawn side by side. One is what TikTok reported. The other is what your own records show. The animation compares them line by line, because the two rarely match.
Compare TikTok’s report with business records
TikTok’s report
Sales TikTok reportedRecorded
TikTok’s return figureUseful
How TikTok decides which ad caused a saleIncomplete
Compare
Your business records
Orders in your systemUse
New and repeat customersCheck
Profit after costsUse
Sales from other sourcesSeparate
Refunds and returnsIncomplete
One shows the campaign. The other shows the business.
TikTok’s reported result is set beside the business’s own records. The two are compared line by line before any decision to spend more.
This is a made-up example, not client data.
Example 7
Who handleseach job.
Three panels appear in order: your jobs, our jobs, and the parts TikTok controls. Nothing appears in two panels at once. This is the split we agree in writing before work starts.
Who handles each job
You
You manage
- Product, prices, and profit from each sale
- Stock and order delivery
- Online store
- Customer service
Olsen
We manage
- Campaign strategy and ad testing plan
- Campaign setup and budget
- Results and record checks
- Decision records and reports
TikTok
TikTok controls
- Who sees each ad
- TikTok’s reported numbers
- Ad rules and reviews
- How TikTok decides which ad caused a sale
Three columns: yours, ours, and TikTok’s.
Jobs sorted into three columns: what you manage, what we manage, and what TikTok controls. Nothing sits in two columns at once.
This is the standard division of jobs. It is agreed in writing before work starts.
Example 8
How to start.
Four cards appear in order: review, findings, test plan, then start. Each one has to finish before the next begins. Nothing runs until you approve the plan.
How to start
01
Review
We check the account, ads, costs, and sales.
02
Findings
We list the problems that are costing you the most money.
03
Test plan
We explain what to test first and what a good result looks like.
04
Start
We begin after you approve the plan.
Review, findings, test plan, start — in that order.
Four stages in order: the review, the written findings, the first test plan, and the start of work. Each one has to finish before the next begins.